Smart tracking

Vintage dials

Smart tracking enables editorial and account teams to measure the value of users, which content is most popular and on which devices.

With so many potential ways to interact with users, understanding which works best is vital.  Sophisticated tracking is baked into Jump suite to allow you to understand where traffic has originated and what visitors are doing on the site. 

The system allows you to establish the original source of the traffic whether from: -

  • Search – including whet they were searching for
  • Email newsletters – by campaign and also how you originally acquired their email address (site sign up, event etc.)
  • Social media – Tweets, Facebook likes, LinkedIn posts
  • Mobile traffic
  • Tablet traffic
  • Even users that responded to a call to action printed in the magazine!

As part of the implementation, we'll work with you and your client to establish key KPI's and configure your dashboard so that you can keep track of the numbers.  The ongoing tracking is automatic requiring no specialist knowledge to maintain.